How to schedule social updates without “phoning it in”
Once you make the step of regularly engaging on a few social networks, the thought of keeping your activity up DAILY can be daunting. There are a few things you can do immediately to increase your involvement without greatly increasing the effort needed to do so. We’ll cover sharing articles, scheduling updates, and touch on listening and responding to customer conversations and feedback. These are critical components to utilizing social media for business; because the only way you’ll break through to true engagement with your audience is by keeping your activity up, and by being relevant to the market that you’re trying to reach. First, to review from previous discussions here on the Influential Blog, whether posting from a business page or a personal...
Read MoreCrafting Content in the Social Web
There is a lot of talk about chasing search engines with ‘relevant’ topics to grab more eyeballs for your website or blog. What’s often missing in these discussions is the simple fact that you’re running an organization, and the goal is to reach people. So why are we crafting content as if we’re talking to dumb machines? The advent of the social web requires that content be engaging and part of an ongoing conversation. An attractive website by itself is simply not enough, it needs to be a living, growing entity, something that dynamically moves with the market. In short, your site needs to be social. Weigh your social content strategy at the outset, but don’t delay too much: If you don’t update key online channels your brand will read as ‘stale,’...
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