Big Changes on Facebook: What you need to know now

This week Facebook announced big changes to the way the site operates for users, pages, marketers and third party app developers. At the top of the list; a revamped feed with a mix of top and latest updates, the “ticker” to update you on EVERYTHING that ANYONE does, a new more pleasing profile dubbed “Timeline,” and expanded functionality for integrated apps. There have already been a few bumps in the road, and some users are grumbling about the new feed behavior, but overall the changes mark fantastic things ahead for both users and brands looking to drive increased user engagement. Subscribe The single biggest new feature for professionals looking to leverage personal Facebook profiles is the “subscribe” feature. Now you don’t need to encourage...