Big Changes on Facebook: What you need to know now
This week Facebook announced big changes to the way the site operates for users, pages, marketers and third party app developers. At the top of the list; a revamped feed with a mix of top and latest updates, the “ticker” to update you on EVERYTHING that ANYONE does, a new more pleasing profile dubbed “Timeline,” and expanded functionality for integrated apps. There have already been a few bumps in the road, and some users are grumbling about the new feed behavior, but overall the changes mark fantastic things ahead for both users and brands looking to drive increased user engagement. Subscribe The single biggest new feature for professionals looking to leverage personal Facebook profiles is the “subscribe” feature. Now you don’t need to encourage...
Read MoreCrafting Content in the Social Web
There is a lot of talk about chasing search engines with ‘relevant’ topics to grab more eyeballs for your website or blog. What’s often missing in these discussions is the simple fact that you’re running an organization, and the goal is to reach people. So why are we crafting content as if we’re talking to dumb machines? The advent of the social web requires that content be engaging and part of an ongoing conversation. An attractive website by itself is simply not enough, it needs to be a living, growing entity, something that dynamically moves with the market. In short, your site needs to be social. Weigh your social content strategy at the outset, but don’t delay too much: If you don’t update key online channels your brand will read as ‘stale,’...
Read MoreInfluential Weekly Roundup: March Madness
March rolls in like a lion this year, with plenty of activity to keep the tech and politically savvy up late. South by Southwest goes into full swing this weekend in Austin, TX. Meanwhile protests continue in Wisconsin as Governor Scott Walker and the GOP lead state senate finally passed legislation eliminating collective bargaining by public employee unions in an effort to close a massive budget deficit. This is sure to frame the debate in the 2012 elections, and in months ahead as the opposition weighs recall efforts. By the way, some of the creative folks at Influential produced great spots for Mr. Walker’s campaign while at the RGA (check out “Barrett’s Brew“) Facebook’s new web-wide, real identity-driven comment system is...
Read MoreOur Work: Red Clay Strategies
Influential recently helped Red Clay Strategies with new branding, web design and social media strategy. Red Clay Strategies is a public affairs and issue advocacy firm in Washington DC. Visit them on the web: http://redclaystrategies.com ...
Read More